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Dr Kiran Menghani

Marketing
Member since September 9, 2025
3
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42
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Published Posts (3)

Placebo effect in Marketing
Blogs

Placebo effect in Marketing

The placebo effect in marketing turns belief into value: a $90 wine tastes better than the same vintage labeled $10, Red Bull grants “wings” beyond caffeine, and a Hermès bag boosts confidence through prestige, not leather. When products deliver basics, expectation amplifies satisfaction ethically,

November 18, 2025
15 views
Psychology at work place
Blogs

Psychology at work place

Power of Self Introspection at work place

October 4, 2025
20 views
Harnessing Ephemeral Marketing and Clickbait: A Dynamic Duo for Customer Engagement
Blogs

Harnessing Ephemeral Marketing and Clickbait: A Dynamic Duo for Customer Engagement

Ephemeral marketing and clickbait are more than trends—they’re powerful tools for engaging today’s distracted consumers. By leveraging the urgency of fleeting content and the curiosity sparked by compelling headlines, brands can create meaningful connections that drive action. From McDonald’s Snapch

September 11, 2025
7 views

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