Crackdown! Digital Product Wars

India is set to block several Chinese manufacturers from selling internet-connected CCTV cameras from April 1, 2026, in a major move aimed at tightening digital security and reducing dependence on foreign surveillance technology. What could this mean for the indigenous players?

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Crackdown! Digital Product Wars
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Why India Is Cracking Down On Chinese Surveillance Tech And Connected CCTV Devices | New CCTV Rules…

According to reports, the new framework will require all internet-enabled surveillance devices to meet strict certification and cybersecurity compliance standards before they can be sold in India.

Companies such as Hikvision, Dahua and TP-Link are expected to be among those impacted unless they align with India’s security requirements. The move comes amid rising concerns over vulnerabilities in imported surveillance systems, especially the risk of unauthorised remote access and possible espionage.

The new rules reportedly include hardware origin disclosure and vulnerability testing, with a special focus on devices used in government facilities and public infrastructure. This shift could significantly reshape India’s CCTV market.

Domestic brands like CP Plus and Qubo are likely to benefit, while consumers may also see higher prices because of compliance costs and reduced competition.

A Quick Comparison

When comparing Qubo and CP PLUS, it becomes clear that although both operate within the broader technology and security space, they are fundamentally positioned to serve different markets and purposes.

Qubo is a relatively newer entrant backed by the long-established Hero Group, and its identity is rooted in the idea of creating a smart, connected lifestyle for everyday consumers. The company focuses on AI-powered devices such as smart cameras, video doorbells, dashcams, and smart locks, all designed to integrate seamlessly through a mobile app ecosystem. Its approach is distinctly consumer-centric, emphasizing ease of use, modern design, and convenience. In essence, Qubo is trying to simplify and enhance daily living by embedding intelligence into household and personal devices. This makes it particularly appealing to tech-savvy individuals and families who are looking to adopt smart home solutions without complexity.

In contrast, CP PLUS has built its reputation as a large-scale, established player in the surveillance and security industry. Since its founding in 2007, it has focused heavily on delivering robust security infrastructure, including CCTV cameras, DVRs, NVRs, and advanced AI surveillance systems. Unlike Qubo, CP PLUS operates extensively in both business-to-business and business-to-consumer markets, with a strong emphasis on enterprise and government deployments. Its solutions are widely used in critical environments such as airports, banks, city surveillance systems, and large organizations. This reflects a core philosophy centered on reliability, scalability, and security at an industrial level rather than lifestyle enhancement.

Closing Thoughts

While the new rules include hardware origin disclosure and vulnerability testing — especially for devices used in government facilities and other public infrastructure, the move is bound to significantly reshape India’s CCTV market. More importantly, it marks a larger policy shift toward trusted technology, secure supply chains and a stronger indigenous electronics ecosystem in India. From an educational instruction perspective, the implications for digital product management are research worthy as India moves into the second quarter of 2026.

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Digital ProductsTechnologySecurityCCTVMarketing and InnovationIndiaChinaBRICS
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Prof Nnamdi O. Madichie

Full Professor of Marketing

Contributor at Woxsen University School of Business

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