Prof Nnamdi O. Madichie

Crackdown! Digital Product Wars

India is set to block several Chinese manufacturers from selling internet-connected CCTV cameras from April 1, 2026, in a major move aimed at tightening digital security and reducing dependence on foreign surveillance technology. What could this mean for the indigenous players?

The global rise of African Music: Afrobeats and Amapiano at the forefront

FIFA World Cup 2026 - Any Celebration of Officials From the Middle East and Africa?

Three recent events prompted this post as my research interest in sports (notably football) is going through a resurgence and/or journey of rediscovery, and as I reflect on my 2021 article “Uncelebrated Sports Officials in the Middle East & Africa.” Next stop, India Super League, watch the space.

Kolkata Derby -- The Unsung Clash of the Titans in Cricket Nation

Welcome to the largely unknown side of Cricket Nation --- No messing as Messi (GOAT) was in town only recently. And no mercy as Super League is back in a few days. Wondering about Derbies? From London to Manchester, El Clásico (Spain) to Der Klassiker (Germany) --- Ahoy Kolkata Derby (India)

Call for Chapters - BRIDGING THE GAP: TRANSFORMING GLOBAL HIGHER EDUCATION THROUGH WORK-INTEGRATED LEARNING

This Routledge Monograph will examine the evolving models, current strategies and practices of Work-Integrated Learning (WIL) adopted by higher education institutions and industry stakeholders in the global regions to meet new expectations and integrate technological innovations in the digital era.

Coke Zero vs. Diet Coke: A Small Choice That Says More Than You Think

If you’ve ever stood in front of a fridge wondering whether to grab Coke Zero Sugar or Diet Coke, you’re not alone. On paper, they seem identical — zero sugar, zero calories, same brand. But drinkers know the difference. One is intentionally familiar, the other isn’t trying to imitate anything.

The Dynamics of India’s Startup Ecosystem: Growth Drivers, Geographic Hubs, and Strategic Importance

India's startup ecosystem is characterized by rapid digital adoption, robust government support, diversified sectoral innovation, expanding geographic reach, and evolving funding landscapes. This post is designed for MBA students interrogating a less crowded marketplace, and space.

Semiotics, Colour: Not a Fixed Universal Code - But Most Tuk-tuks Still Come in Green and Yellow

While colour may not have a fixed, universal code, three-wheelers (tuk-tuks) still come in predominantly green and yellow wherever they ply the roads, i.e., almost universally. I turn to two studies with different emphasis but similar future research directions - for answers or more questions...

Revisiting "The Other Half of Gender" in the Light of International Men's Day and SDG5

As we just witnessed yet another International Men’s Day [November 19] one question comes to mind — Is it time to revisit the “gender-aware framework” propounded by leading entrepreneurship scholars? Perhaps a revised framework that is more inclusive – drawing from “Refiguring the Subaltern”?

Enhancing Public Sector Performance through Corporate Governance

Cutting Loose or Losing (Tobacco) Control over Loosies

The term “loosies” specifically refers to single cigarettes sold outside of standard packaging — often sidestepping tax laws and regulations. In India loosies are common, with single sticks priced between between ₹15 ($0.17) and ₹25 ($0.28). But there's another problem — “pan masala” ...

Emerald Publishing Outstanding Reviewer Award 2025